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Instead, you develop a basic plan that’s based on last year’s version. You’re incredibly busy, so it’s difficult to invest the time in a detailed marketing plan. When it’s done, your team focuses on executing the plan and measuring your progress all year long.Īs a result, you’ve been able to hit your goals, grow your business, and enjoy the journey. You recognize that the time you invest to create a solid plan is perhaps the best time you’ll invest all year – it helps you work through new strategies, issues, ideas, and numbers. Your marketing plan is a detailed roadmap to meet your goals. Even a simple plan is better than none, but when you invest more effort upfront, you’ll have a better roadmap toward your goals. It’s also a great opportunity to focus on the future, generate new ideas, and inspire your team.
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It takes time to develop a good marketing plan and budget, but it’s important because it ties all of your activities to tangible goals. Note: You can create a detailed marketing plan using our guided, online template in our marketing planning and management app. Detailed goals by product, distribution channel &/or customer segment.A good marketing plan typically includes: Writing a marketing plan is a time-consuming exercise, but it forces you to think through your strategies and relevant tactics. This explains why so many marketers are tactically focused – they’re figuring out how to spend a defined budget, instead of thinking about goals and strategies. Some statistics have shown that up to 85% of small- to mid-size companies operate from a budget only - without a written plan to accompany it. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company. A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time.